MARKETING PLAN
The Project
Skyline Festival is LA’s Largest House & Techno event, featuring world-class talent from artist like Diplo, Dom Dolla, Charlotte de Witte, Sara Landry, Peggy Gou, Michael Bibi, and more.
For the festival’s second year (2023), Skyline boasted a new, massive venue upgrade at the iconic Expo Park in Downtown Los Angeles.
Out attendance benchmark was 15,000 attendees per day, and our goal was 20,000. However, because of the size of the venue, the capacity was flexible and we were able to safely exceed sales and attendance goals.
The Role: Marketing Director
Established the marketing strategy and led a cross-functional team across digital advertising, social media, OOH, third party endemic channels, and artist platforms to build brand equity and achieve a sellout.
The Results
Exceeded sales goals by 15%, resulting in 23,000 attendees per day.
Grew Instagram following by 10K (+75% increase)
Diplo uploaded his full set to his YouTube page, yielding 250K+ views.
LINEUP TRAILER
THE ASSETS
EAST SIDE STAGE
WEST SIDE STAGE
